Understanding Website Performance Metrics: A Comprehensive Overview
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Key Performance Metrics:
- First Contentful Paint (FCP): Measures the time taken for the first content to be rendered on a page, crucial for initial load speed.
- First Input Delay (FID): Assesses the delay before a page responds to user interactions, such as clicks.
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Percentile Calculations:
- Metrics like P75, P90, and P95 indicate that 75%, 90%, and 95% of users experience faster load times than the specified value. For example, a P75 score of 1 second means 75% of users see FCP in under a second.
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Color-Coding System:
- Scores are color-coded as Poor (0-49), Needs Improvement (50-89), and Good (90-100). Aiming for 'Good' scores is recommended for optimal user experience, though higher scores become increasingly challenging to achieve.
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Real Experience Score (RES) vs. Virtual Experience Score (VES):
- RES: Based on real user data post-deployment, providing insights after the fact.
- VES: Predictive, using metrics like Total Blocking Time (TBT), allowing anticipation of performance changes pre-deployment.
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Device Considerations:
- Device type affects scores; Checkly uses "Desktop" for VES, potentially underweighting mobile users. Weighting strategies may be necessary for comprehensive analysis.
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Effort vs. Outcome:
- Improving from 99 to 100 on RES is harder than moving from 90 to 94 due to diminishing returns as scores approach perfection.
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Impact on User Experience and Search Rankings:
- Higher scores enhance user experience but may not directly boost search rankings unless they move into higher color categories, like green from orange.
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Metric Differences:
- VES uses TBT instead of FID, offering a broader view of user experience by considering total interaction delays.
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Data Updates and Analysis:
- RES is updated with recent user data, while VES relies on automated checks for predictions.
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Targeted Optimization:
- By identifying user drop-off points and slow responses, developers can focus on specific areas to enhance overall performance.